Crafting Excellence: The Story of Tequila Gran Diamante
By: Kym Whitney
We sat down with Tequila Gran Diamante to delve into the brand making waves in the competitive spirits industry.
NBL: Tell us the history of Tequila Gran Diamante - how and when did it launch?
TGD: Tequila Gran Diamante began its journey several years ago when a group of friends embarked on the venture to create a remarkable tequila brand. However, they faced challenges finding a suitable distillery and executing a solid business plan. When Rafi Hannouche stepped in to take over the brand's leadership, things began to solidify. Being a long-time Tequila aficionado, Rafi brought strong business acumen and marketing expertise to the table, which propelled the brand forward. He restructured the company, assembled a team of experts, and set out to create the smoothest, ultra-premium tequila on the market. After meticulous refinement of the formula and bottle design, Tequila Gran Diamante was officially launched in 2020. Despite the challenging backdrop of a pandemic, the brand quickly gained traction, securing over 200 locations within just five months. This early success caught the attention of major distributors, and leading to a partnership with DREAM agency that have facilitated nationwide expansion through marketing and PR efforts. Joe Rubino (Creative Director) and Leysla Rubino (Marketing Lead) have been an integral part of Gran Diamante helping the brand reach new heights domestically and internationally, with major announcements on the horizon.
NBL: What is unique about Tequila Gran Diamante compared to its competitors?
TGD: What distinguishes Tequila Gran Diamante from its competitors is its unwavering dedication to excellence and luxury. Not only is it renowned for its exceptional smoothness and expressions, but the brand also boasts a bottle design that radiates sophistication, earning accolades for its outstanding aesthetics. Beyond its product, Tequila Gran Diamante actively engages with communities through collaborations, fostering meaningful connections. Rooted in the rich tradition of tequila-making in Jalisco, Mexico, the brand's commitment to cultural authenticity resonates with discerning consumers seeking a premium experience. Overall, Tequila Gran Diamante sets itself apart by seamlessly blending top-tier quality, luxurious presentation, community involvement, and cultural reverence, making it a standout in the spirits industry.
NBL: What was the biggest inspiration when starting the business?
TGD: When starting Tequila Gran Diamante, our biggest inspiration was the desire to create something truly exceptional in the world of tequila. We were driven by a passion for crafting the smoothest, ultra-premium tequila on the market, and we were inspired by the opportunity to elevate the spirits experience for consumers worldwide. Additionally, we were motivated by a deep appreciation for the rich tradition of tequila-making in Jalisco, Mexico, and a commitment to honoring that heritage while embracing innovation and creativity. Ultimately, our biggest inspiration was the vision of bringing people together to celebrate the artistry and craftsmanship of tequila in a way that resonated with discerning drinkers everywhere. At the core of our philosophy is the belief that nothing but the best will suffice, driving us to continually innovate, inspire, and exceed expectations in all that we do.
NBL: Has Tequila Gran Diamante received any awards, accolades, or reached any milestones?
TGD: We have won dozens of awards and recently partnered with the Dream agency for public relations and marketing growth strategies, which has been a huge catalyst for our growth. Our marketing is grabbing the attention of tequila lovers and, just as important, new regions and countries who are lining up to carry our amazing product.
NBL: What is your message to the community?
TGD: To our community, we extend our heartfelt gratitude for your support and enthusiasm for Tequila Gran Diamante. Your passion fuels our dedication to crafting the finest ultra-premium tequila and enriching lives through exceptional experiences. As we continue on this journey together, we invite you to join us in savoring the moments, celebrating the artistry of tequila, and embracing the spirit of community. Cheers to shared moments of joy, connection, and unforgettable memories.
NBL: Where can Tequila Gran Diamante be purchased locally and, is it available in any area restaurants?
TGD: You can find Gran Diamante at local liquor stores such as Papa’s Liquor, Irvine Market Liquor Store, Total Wine & More, SoCal Wine & Spirits, and restaurants such as Javier’s, The House Newport Beach, Avila’s El Ranchito, Rise Rooftop, Casa Madera, Toca Madera, and many others. You can also purchase online on our website at www.tequilagrandiamante.com
NBL: Do you have any Local Shoutouts?
TGD: We want to thank Kayla Cardona, who continues to be a brand ally, the Dream Agency, and all their marketing support. Shout out to Leysla Rubino on all PR and social media initiatives. Shout out to Joe Rubino for his creative direction for the brand,. Most importantly, shout out to Rafi Hannouche, Simon Hannouche, Josie Hannouche, and Eli Wells for building a great brand such as Tequila Gran Diamante and putting together a dream team that is going to bring the diamond to bar shelves worldwide.
Final Word
Tequila Gran Diamante embodies luxury, excellence, and community. Our ultra-premium tequila is renowned for its exceptional smoothness and expressions (Plata, Reposado, Añejo, and Extra Añejo). Beyond the bottle, we actively engage with communities, fostering connections and enriching lives. Rooted in tradition yet embracing innovation, we invite you to indulge in the finest spirits and join us in celebrating the art of tequila.
