Tudaloo and Tresses!
By: Jodi Salerno
“Your hair is the crown you never take of.f" Almost all of us want the perfect hair. Now you can have what you want. Meet the Queen of the Crown, Hair by Parvaneh.
Q: How did you get started in the hair styling business?
🦋 I’ve loved all things beauty ever since I was young. Growing up in Iran, my sisters and I spent every week in the beauty salon with our mother and aunts, watching them get their blowout. The salon was always a constant happy place for women to gather. It never crossed my mind to pursue a career in beauty until my sister, Feri, and I moved to America. Feri enrolled in beauty school, and after visiting her in the salon, I felt that familiar sense of community and belonging from back home. Being the only two members of our family in America, we started this incredible journey together. There is nothing like the support of a sister.
Q: What are the hairstyle trends going forward?
🦋 I love that people are embracing their natural hairstyles and textures! I enjoy adding dimension to my clients’ hair through wispy layers or complementary face-framing features. What's popular right now includes long luscious layers with beautiful face-framing pieces or even a wispy curtain bang. However, despite the trends, hair is personal and unique to each of us. Your perfect style isn’t what's trending; it’s what is healthiest and best for YOU. This new generation cares a lot about their hair health. I see all the hair oils, growth hacks and the emphasis on taking supplements to maintain hair integrity—that’s a trend I can get behind! Taking care of your hair is one of your best investments!
Q: What are your favorite hair products, brushes, shampoos, etc?
🦋 Hair is not one-size-fits-all. As much as I love certain lines, they’re not always the best choice for every client. I customize based on my client’s needs—is their hair dry or brittle? Do they have scalp concerns? Listening to their needs is my top priority. Having said that, I do have a few favorite shampoos. I love the Davines shampoos and conditioners—they smell divine! I use their line on all my clients in the salon, adding to the beautiful shine at the end of our sessions. My superpower is the way I use my multitude of different size brushes. My drawers at the salon are filled with brushes! My favorite "lineup" of products includes a good quality shampoo, conditioner, a hair mask to use 1-2 times and a hair oil. A silk pillowcase is also essential—you’d be shocked at how much breakage it prevents. Take heat protectant as seriously as sunscreen. There’s a noticeable difference between clients who use it and those who don’t. For styling, everyone needs a good mousse for hold and volume, a texturizing spray for lived-in beach waves and a finishing oil. Oribé and Kérastase have great options that are always in my professional and personal rotation and I also recommend the Pureology line of products.
Q: What do you enjoy most about your career and something fun that no one knows about you?
🦋 The amazing women who have walked through my door, many of whom have become lifelong friends. Each person has taught me something unique—about relationships, life, finance or investments. I am a great listener and am a comfort to my clients when they need a shoulder to lean on. Bringing their vision to life and seeing a smile on their faces reminds me of the smiles my mother and aunts had after a day at the salon. To me, it's all about making women feel like the best version of themselves. People may not know that I love to dance, and my name in English means butterfly! Growing up, people always commented on how well I danced. My daughter introduced me to American artists, and I introduced her to Iranian artists—it’s a perfect mix between us!
Q: Where can people find you and all the services you provide—extensions, color, makeup, keratin, etc.?
🦋 You can find my work on Instagram at @hairbyparvaneh or text me directly for appointments at our Newport Beach Salon or even house calls—my contact information is on my Instagram. I specialize in color, cuts, Keratin treatment, extensions, and my signature blowout that leaves hair bouncy, shiny, and lively! For special events, my sister and I offer both hair and makeup services.
TUDALOO,
Jodi Salerno, founder of Tudaloo Totes
