Style Files - Fashion Through the Decades: A Historical Overview of Style

By: Mallory Gamewell

Fashion evolves decade by decade to embody the spirit of each era. From the revolutionary 1920s to the eclectic 2010s, I explore how it has transformed over the past century, shaping trends and perceptions along the way. 

1920s: The Roaring Twenties The '20s ushered in an era of liberation and modernity, challenging Victorian ideals with the rise of the flapper. Women embraced the "La Garçonne" look—a boyish silhouette with short haircuts—and flaunted their independence with shorter hemlines and the iconic little black dress. Designers like Coco Chanel introduced Art Deco influences, revolutionizing fashion with bold patterns and geometric shapes. 

1930s: Hollywood Glamour Amidst economic turmoil, the '30s found solace in Hollywood glamour, where the silver screen served as a beacon of escapism. Fashion embraced bias-cut gowns, backless silhouettes and luxurious fabrics. Designers like Madeleine Vionnet and Coco Chanel continued to innovate, incorporating rayon, nylon and zippers. This decade celebrated "The Goddess" figure and marked the acceptance of pants for women's resort wear. 

1940s: Utility and Restriction The '40s were defined by World War II, which imposed austerity measures on fashion due to material shortages. This era saw the emergence of utility suits and shirtwaist dresses, in addition to Christian Dior's revolutionary "New Look," which reintroduced femininity with nipped-in waists and full skirts. Designers like Claire McCardell championed simplicity, while Hollywood's Katharine Hepburn popularized a more relaxed style. 

1950s: Post-War Prosperity The '50s epitomized post-war prosperity and a return to opulence in fashion. Christian Dior's iconic "New Look," defined this era of haute couture, and Hollywood icons like Grace Kelly and Audrey Hepburn set timeless trends with their elegant and sophisticated style. 

1960s: Cultural Revolution The '60s witnessed a cultural revolution fueled by youth culture and social change. The "Youthquake" brought forth the mini skirt, bold prints and a rejection of traditional norms. Designers like Mary Quant embraced a futuristic aesthetic inspired by space exploration and modern architecture, and the era's bohemian spirit celebrated hippie culture with flowing silhouettes and natural fabrics. 

1970s: Diversity and Disco The '70s celebrated diversity and self-expression, seen in fashion's eclectic styles and cultural influences. Disco glamour dominated with sequins, bold colors and form-fitting silhouettes, while the rise of punk brought an anti-establishment attitude to fashion. The era witnessed a shift towards sportswear and casual elegance defined by designers like Calvin Klein and Ralph Lauren. 

1980s: Excess and Individuality The '80s fashion epitomized excess and individuality, reflecting the era's economic boom. Power dressing became synonymous with padded shoulders and bold silhouettes, embodying a newfound assertiveness in women's fashion. Designers like Vivienne Westwood pushed boundaries with avant-garde creations, while Japanese designers like Issey Miyake introduced deconstructed fashion that challenged traditional notions of beauty. 

1990s: Grunge and Globalization The '90s marked a shift towards grunge and minimalism, influenced by global cultural exchanges and a rejection of excess. Designers like Marc Jacobs and Calvin Klein embraced minimalistic aesthetics with slip dresses and understated elegance. Supermodels like Kate Moss and Naomi Campbell became global icons, embodying the era's fascination with youth culture and alternative fashion. The decade saw the rise of streetwear and hip-hop influences, as designers blurred the lines between high fashion and street style.

2000s: Technology and Celebrity Culture The 2000s introduced an era of globalization and digital revolution, transforming fashion with the rise of celebrity culture and social media. Designers like Alexander McQueen revitalized traditional luxury brands, while emerging labels embraced streetwear influences. Plus, the era’s obsession with “It-bags” and designer logos reflected a newfound consumerism. 

2010s: Diversity and Digital Age The 2010s marked a decade of diversity and inclusivity, with fashion embracing a broader range of identities and perspectives. Social media platforms like Instagram redefined fashion's accessibility and influence, allowing emerging designers and influencers to challenge traditional fashion hierarchies. Sustainability became a pressing issue, prompting brands to adopt eco-friendly practices and transparent supply chains. Streetwear and athleisure dominated, bridging the gap between luxury and casual wear as consumers sought comfort and functionality. 

Fashion continues to evolve as a reflection of our ever-changing world, and as we look to the future, it remains a powerful medium for self-expression and cultural commentary, shaping the way we perceive ourselves and the world around us. 

Mallory Gamewell is a senior at Corona del Mar High School who hopes to attend a four-year university, followed by pursuing a career in fashion business. She is a member of Orchesis Dance Company and, in her free time, enjoys dancing, cooking and exploring personal style.