Get to Know S co. Creative Design
By: Bethany Myers
Creative design and branding play a crucial role in today's business landscape. With an increasing number of companies vying for customers' attention, having a strong and distinctive brand identity can make all the difference. A well-designed logo, website, packaging, and marketing materials can not only attract new customers but also help to build trust and loyalty with existing ones. In a world where first impressions count, investing in creative design and branding is essential for businesses looking to stand out from the competition and succeed in the long run. Which is where companies like S co. Creative Design step in to take the lead.
Based in East Texas, S co. Creative Design is a boutique design agency with a mission to empower entrepreneurs by crafting captivating branding that helps their business attract, convert, and stand out in their industry. The founder, Alisha Serre', is an artist, designer, and entrepreneur who has always been driven to help people. She started her entrepreneurial journey by working for a high-level brand agency, creating brand stylings, logo designs, and custom website designs. Then, in January of 2020, she opened the doors of her own creative agency, S co. Creative Design.
Early Life:
Alisha's upbringing was in the stunning state of Texas, where she dived headfirst into the world of art, design psychology, and photography. With a fervent desire to make a positive impact on the world, Alisha has always sought to empower and inspire others to feel confident and seize every opportunity to make a difference. Through her creative and innovative vision, she strives to bring a lively and professional touch to everything she does.
About the Business:
The digital design and branding company has collaborated with over 150 brands across four countries, visually elevating their businesses and helping them reach their target goals. S co. Creative Design is different from other design agencies because they provide a unique and personalized approach.
Experience is everything to S co. Creative Design. From the creative direction to the initial concept creation, they work directly with their clients to develop an exclusive strategy custom-tailored to achieving their vision. They understand how essential it is for businesses to build meaningful connections through their branding and marketing efforts. Through their collaborative process and strategic thoughtfulness, they strive to create an unforgettable brand that resonates with their client’s target audience on a deeper level. Another unique aspect when working with S co. is that their client’s website design is 100% customized, incorporating code personalizations into each design to help set their style apart from the basic, cookie-cutter websites. This exceptional service inevitably increases their customer’s ROI.
In addition, as a female-led design agency, S co. encourages and supports other female-owned businesses. It’s a well known fact that 45% of new businesses fail within the first 5 years of opening their doors. So to set their clients up for success, S co. provides a detailed launch support system that includes one-on-one live virtual chats, custom social media launch graphics, and custom tailored tutorial videos, so clients feel empowered and equipped to tackle their industry with ease.
Success Story:
S co. Creative Design recently celebrated a client’s brand launch that hit 5 figures within one week after taking her designs live, a significant milestone in their business journey.
Company Vision:
Alisha believes that a well-designed brand identity evokes emotions and creates a connection with the audience, leading to increased brand loyalty and engagement. Even down to choosing a font choice on social media can communicate a brand's personality and tone, conveying emotions such as trust, authority, or playfulness. Similarly, color choices can evoke specific emotions and associations, influencing how consumers feel about a brand and influencing their purchasing decisions.
Life Outside Work:
When Alisha isn't meticulously refining a client's website, giving a high-five over another successful project, or burning the midnight oil to launch a brand-new business, you can catch her indulging in her passion for food and travel. With an insatiable appetite for exploration, Alisha, alongside her fiancé, revels in discovering new restaurants and destinations. Imbued with a deep appreciation for culture, each new locale provides a wealth of inspiration for her.
Giving Back:
Not only is Alisha dedicated to her work and passions, but her love of giving back to the community is obvious in S co. Creative Design’s generous support of the Local Women's Shelter of East Texas and several non-profits in the Austin area.
