Get to Know Shielded Beauty and Founder Sonia Summes
By: Amanda Huntsman
If you haven't heard, Shielded Beauty is a revolutionary clean beauty brand disrupting the skincare industry. A collection of products specially formulated to nourish, fortify and protect the skin's microbiome from harmful environmental invaders. Products are loaded with skin-strengthening powerhouse ingredients, including their patent-pending Guardian Complex™.
"The safety of your skin should always come first. With Shielded Beauty, safe is the new clean."
One Ford Resident, Sonia Summers, is the founder of Shielded Beauty. Her primary business, Beauty Barrage, an outsourced beauty "salesforce," paved the way for her to create an entirely new skincare category, receiving recognition and awards within the uber-competitive beauty industry.
Beauty Barrage was a business Sonia never intended to start; it organically became a successful business when clients she consulted with requested help with in-store education, events, and sales support. This niche evolved into working with some of the best brands in the business, including L'O'real, K18, Dermalogica, Sephora, etc. As a result, Beauty Barrage has grown to over 200 Sales professionals across the country and Canada who service retailers with expertise.
Her years of experience servicing the beauty industry provided her with in-depth knowledge of the industry and insight into the gaps within the market. Sonia knew she would launch a skincare brand one day but wanted to ensure that whatever she created was truly unique and filled a white space in the skincare industry.
"During the Covid lockdown, and with many family members who were first responders, I recognized a need for skincare products that protected the skin from airborne pathogens."
Out of this need, Shielded Beauty was born! A skincare brand that targets the microbiome and guards skin against harmful outside aggressors such as airborne pathogens, pollution, and more. The collection of 6 products formulated with their patent-pending Guardian Complex ™ fills fine lines and wrinkles, provides skin with moisture and gives a gorgeous glow, all while protecting the outermost layer of the skin.
Sonia set out to create something clean, beautiful, and – most importantly – safe and effective. After about a year of trying various formulations, Shielded Beauty with its patent-pending Guardian Complex™ was launched.
The philosophy behind Shielded Beauty is that the skin's microbiome is its first line of defense against harmful pollutants and airborne pathogens. Creating clean skincare products that protect that outer layer was essential in their formulations because nothing else on the market does this. Shielded Beauty is meeting the moment with products that are effective and protective.
When asked what inspires her most, Sonia quickly answered, "family (past and present) and providing the best to all." Her parents were hard-working and showed her the importance of accountability and responsibility. She wants to be that same example to her family as well. There is proof of this in her new products because they deliver what they say they will.
When Sonia isn't busy running her two companies, she values nothing more than spending time with her family. Sonia married her husband Kirk on the beach in CDM in 2011. She describes her family as "A truly modern family!" She is a stepmom to two amazing girls; also, Sonia adopted her nephew Hunter, who she has cared for since he was an infant. Hunter plays baseball and goes to Harbor Day, and their daughters now reside in London. Sonia can't think of any place she would rather live than One Ford Road and Newport Beach.
Shielded Beauty can be purchased online at www.shieldedbeauty.com. You will receive 20% off your first order when you enter your email into the site pop-up.
