Riding the Future of Adventure: SUPER73’s Electrifying Journey

By: Amanda Huntsman

Since its inception in 2016, SUPER73 has taken the electric motorbike industry by storm. What began as a humble Kickstarter campaign has evolved into a cultural phenomenon, shaping the landscape of e-bikes with an innovative fusion of style, speed and adventure. This local business has gained global recognition, standing out for its unique retro-inspired design and dedication to fostering an inclusive community.

Born From Adventure and Innovation

SUPER73’s story is one of creativity and ambition. A group of friends set out to craft the ultimate adventure vehicle, sparking a movement that quickly resonated with thrill-seekers everywhere. Without investor backing or a formal marketing budget, the brand took off, thanks in part to its loyal "Super Squad" community and viral support from celebrities like Post Malone, Madonna and Will Smith. The electric bike’s striking design and performance capabilities captured attention, turning a goal of selling 25 bikes into a global phenomenon.

With hundreds of thousands of riders worldwide, SUPER73 has become a tastemaker in the electric space, building a brand that goes beyond transportation to redefine the very essence of two-wheeled exploration.

A Focus on Community and Lifestyle

More than just a bike manufacturer, SUPER73 fosters a thriving community of riders who share a love for adventure and innovation. Through their Super Squad, SUPER73 owners gain access to exclusive events, group rides and opportunities to connect with like-minded individuals. It’s not just about owning a bike; it’s about being part of a culture that celebrates electric exploration and the spirit of freedom.

SUPER73's e-bikes are designed for both urban streets and off-road trails, offering versatility that appeals to a wide range of riders. Whether you're cruising through the city or embarking on a rugged adventure, SUPER73 bikes deliver a unique experience that's as practical as it is exhilarating.

Innovating With Integrity

At the core of SUPER73's mission is a commitment to bolstering adventurous exploration through innovation. The company prioritizes thoughtful design, responsible manufacturing practices, and community engagement, striving to lead the industry in a positive, forward-thinking direction. Their dedication to safety is evident in their emphasis on using genuine parts and a customer-centric approach that has earned them trust and loyalty.

Cultural Influence and High-Profile Success

SUPER73 has collaborated with major cultural icons and brands, such as Justin Bieber, Beyoncé, Hot Wheels and PSG, further solidifying its position as a leader in the electric bike industry. The brand’s unique approach to e-bikes has been featured in top media outlets, including The New York Times, CNET and Digital Trends.

They have also received awards from prestigious organizations like Red Dot and Fast Company, highlighting its innovative design and influence.

But perhaps the brand's most significant accomplishment is the passionate community that rallies around it. From organized rides to exclusive events, the Super Squad is more than just a group of bike owners—it’s a dedicated tribe of explorers who embrace the spirit of adventure.

Join the Super Squad

When you purchase a SUPER73 bike, you're not just getting a vehicle—you're joining a community. The Super Squad offers a VIP experience with access to exclusive events, the opportunity to win prizes, and the chance to connect with fellow riders. SUPER73 continues to expand its influence, proving that it’s more than just an electric bike company; it’s a lifestyle brand with a mission to inspire exploration and cultivate a global community of adventurers.

To learn more about SUPER73 and join the movement, follow them on Instagram, TikTok, YouTube, Facebook, and Twitter: @super73.

www.super73.com

For more information, visit their showroom at 3349 Michelson Drive, Suite 200, Unit 9, Irvine or call (714) 747-2345.