Oceanfront Electric: Bringing Your Visions to Light

Sep 30

By: Julie Means

*Co-founders Kelly Ripley and John Hedtke*

Built from the ground up, Oceanfront Electric was founded in 2017 out of a passion to elevate customer service and the quality of work in the electrical industry. As a full-service electrical company, their focus is on creative and innovative solutions while exceeding expectations on every project.

Their mission is to provide unparalleled electrical services to homeowners and builders in Coastal California. With more than two decades of combined experience, their team is dedicated to illuminating homes with efficiency, innovation and personalized care. Oceanfront Electric strives to ensure that your home or project's electrical needs are met with precision and passion.

“At Oceanfront Electric, we're more than just an electrical company; we're a light for our community, guiding the way toward a brighter, safer and more connected future,” said co-owners and co-founders Kelly Ripley and John Hedtke.

Origins

The spark that ignited the process of building a business was a very organic process for Kelly and John. Their desire to work for themselves combined with experience and a passion for elevating customer service and serving their community came together in Oceanfront Electric.

Kelly serves as the company’s CFO and Operations Manager. Her background included extensive experience in the corporate world, working in management, marketing and at legal firms. She makes sure to dot every i and cross every t, and her meticulous focus on providing the best customer service possible is ensured from the beginning of each project and also from the beginning for employees.

“All new hires receive an extensive on-boarding process,” she explained. “Having clear expectations and standardized procedures from the very first day sets everyone up for success. We are always looking for ways to be even better and have just launched a new system.”

She is proud of the way the business has operated since the beginning, as she has focused on branding and created templates for success.

“We structured it well, with good systems. Plus, we love our customers and the communities we work and live in. We also have great contractors!” she shared.

John is the CEO, and is a master electrician and electrical contractor. As a veteran, he knows the value of hard work and dedication. When he completed his service for the Army, his first job as a civilian was as an electrician. He strives to always provide the very best and continues to increase the depth of his knowledge. The company just became a Certified Tesla Installer for EV charger installations and performs many electrical panel upgrades for their clients.

“As your trusted local electrician, we work hard to get the job done based on the high standard of our reputation,” John said.

The core values of the company include:

Leveraging 20 years of experience to bring state-of-the-art solutions to clients, staying ahead of technological advances in electrical services.
Prioritizing the well-being of clients and team members, ensuring every project is executed with utmost care and compliance with safety regulations.
Building trust with clients through honesty, clear communication and upholding the highest standards of professionalism.
Valuing the strength and support of our business, fostering a team culture that encourages collaboration, respect and mutual growth
Contributing positively to our coastal environment by promoting energy-efficient solutions and actively participating in community initiatives.

Oceanfront Electric is proud to be LUTRON Certified; a Tesla Certified Installer and a member of the Newport Beach Chamber of Commerce.

The company is well recognized for their high professional standards, knowledge and experience in their trade, passion for problem-solving, exceptional safety requirements and a commitment to doing their best work. In fact, Kelly was nominated for an Orange County Business Journal Women in Business Award.

The company works on high-end custom homes with new builds and remodels in communities all throughout Newport Beach, including frequent projects in Big Canyon, Newport Coast, Spyglass and Corona del Mar. They continue down the coast to Irvine Cove, Emerald Bay and Ritz Cove in Monarch Beach

Oceanfront Electric focuses on providing integrity, transparency, safety, reliability, expertise, innovation and state-of-the art solutions, with white glove service, all in house, for all of their clients and projects, no matter the size or scope. They constantly strive to improve their business and the experience for their clients.

“We are excited about new advances in technology. We love who we work with - clients, builders, designers - it’s our passion,” Kelly shared.

“We bring your visions to light” is the company motto, and with every project, and with every client, Oceanfront Electric aims to do just that.

Oceanfront Electric also believes in giving back to the community they love so much. This includes: