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LERET LERET: Redefining Cashmere Through Art and Family

Founded by siblings Andrea, Edouard, and Alesia Leret, LERET LERET is more than a luxury cashmere sweater brand—it’s a deeply personal venture that blends artistry, ethics, and a love for timeless design. Since its launch in October 2019, the trio has carved out a niche in the fashion world by reimagining what a cashmere sweater can be, offering pieces that are as unique as the stories behind them.

The Spark Behind the Brand

The Leret siblings identified a gap in the market for cashmere sweaters with bold, graphic designs. While traditional cashmere is often synonymous with monochromatic simplicity, LERET LERET saw the potential to inject creativity into this classic wardrobe staple. Using intarsia techniques, they create intricate patterns inspired by their own lives and artistic explorations. “Each sweater is more than just a garment—it’s a piece of art,” they explain.

Every design begins with in-depth research spanning music, art, architecture, and design. The result? Limited-edition, numbered sweaters that invite wearers to forge a personal connection with each piece.

A Commitment to Quality and Ethics

What sets LERET LERET apart is their dedication to craftsmanship and ethical production. Their sweaters are made in Mongolia, using the finest cashmere sourced and manufactured locally. This approach not only ensures superior quality but also supports sustainable and ethical practices.

The brand’s signature intarsia designs require meticulous attention to detail, creating a level of artistry that makes each sweater truly one of a kind.

A Special Connection to Newport Beach

For the Leret siblings, showcasing their brand at A’maree’s in Newport Beach is a full-circle moment. The family has fond memories of spending summers in the area and visiting the iconic store. “Newport Beach holds a special place in our hearts,” they share. “Getting the opportunity to work with A’maree’s now is incredible; their store is not only beautiful but also the perfect setting to showcase our art pieces—our cashmere sweaters.”

Where to Find LERET LERET

While LERET LERET’s creations are available through their online store, their exclusive pop-up events are the ultimate way to experience the brand. Pop-ups offer a unique opportunity to see the designs up close and personalize sweaters with complimentary embroidery. To stay in the know about upcoming events, Newport Beach residents can follow LERET LERET on Instagram and TikTok or subscribe to their newsletter.

Looking Ahead

LERET LERET’s future is as dynamic as their designs. The siblings are committed to building a vibrant community of creatives by collaborating with artists, architects, and musicians. Through their online journals, they celebrate these talents, sharing their stories and offering a platform for connection.

“At LERET LERET, our philosophy is simple: Make things that last, everyone will benefit.”

As they continue to grow, LERET LERET remains dedicated to fostering creativity, ethical craftsmanship, and timeless design. For those seeking a cashmere sweater that’s as personal as it is luxurious, the brand delivers pieces that truly stand out—each one a wearable work of art.

LERET LERET is hosting a pop-up event at A’maree’s on December 9, 2024 and December 2024 from 10am - 6pm. Complimentary custom embroidery will be offered.

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