Shop Local - Lynn & Cole
By: Kym Whitney
Inspired by her little ones, Orange County Local, Alexandra Wing created Lynn + Cole—a locally owned business merging adventure and imagination, offering unique and durable clothing for the whole family.
Alexandra aims to provide contemporary, fashionable, and high-quality clothes to mothers and their children at affordable prices. This is made possible by being a family-run business. "It's a joy to work with people you love and to experience the synergy that's created by like-minded family members." Alexandra's brother helped her find the right manufacturers, and her husband created and maintains the website. Alexandra is responsible for designing the clothing, while her cousin handles the photography. Together, they provide adorable, fashionable clothes at a very affordable price.
"I believe we provide an easy and inexpensive alternative to the high prices paid and fast fashion quality at retail outlets, along with giving a new approach to the young family clothing market. " Alexandra
Alexandra initially set out to start a business for children's knit-ware. She always loved dressing her daughter in knit sweaters over dresses in the summer and as an extra layer during the winter. One day, Alexandra realized how much she was spending on shipping costs for soft, high-quality knits from abroad, mainly from Australia, so she set out to create her own line. Alexandra had a lot of design ideas that she couldn't find elsewhere, so she decided to make them herself. As a young family that enjoys traveling, they contrast spending time together in nice hotels and restaurants with trailer camping with knee-scraping and dirt-filled adventures. This provides them with a keen perspective of the needs of young families so they can design clothing appropriate for a multitude of occasions.
As a mom, Alexandra has a real heart for young mothers. Her mission with Lynn + Cole is to give other young moms work by helping her with the business, and she wants other moms to be able to find adorable clothes while not having to buy into the fast fashion market.
Lynn + Cole officially launched online on March 12, 2023, to rave reviews. The company's name originates from the middle names of Alexandra's children, making this venture near and dear to her heart. While this is a new business, they have a lot of plans on the horizon, such as expanding sizing, adding more mommy and me styles, and kids' wear for adventure-focused families, to name a few. You can follow Lynn + Cole on social media to stay current on new launches, pop-up markets, and more.
Alexandra is excited about the future and couldn't be more thrilled to be on this journey with her family by her side. She gets to hold business meetings with her husband and run new ideas by her cousin Kallyn. And, anytime they need to photograph the clothing, her cousin Missy is there to help (shoutout to @missyzaldivarphotography). She has the most challenging job of all, managing photoshoots with a group of toddlers and moms, but she handles it with professionalism and grace.
Personal Life
Alexandra and her husband are Huntington Beach natives. Her husband graduated college with a computer science degree which significantly helps with the technical side of starting and running a business. Alexandra was a stay-at-home mom until launching Lynn + Cole.
The Lynn + Cole family loves to travel. Alexandra and her husband used to travel worldwide, but since having two children, they have dialed that back and started camping in their trailer. While it's not as glamorous as the travel they used to do, Alexandra values the special time together and wouldn't change it for the world.
Follow: IG @lynnandcole
Shop: www.lynnandcole.com
